I once worked for a Director who stormed out of the office when I said something he didn’t like. Thing was it was his office! Organisations like people have personalities which shape the way they operate.
Organisations are like individuals. A personality profile of an organisation will include strength and weaknesses, values, the work environment, behavior under stress, ideal customers, how it manages change and the overall corporate culture. So what happens when the personality is that of the Hulk?