Are any councils using Apple Wallet membership cards for public attractions?

2026-06-25T07:03:06Z

I'm interested in how local authorities are improving the visitor experience at council-managed attractions such as museums, heritage sites, leisure centres, and cultural venues. Many organisations are replacing physical membership cards with Apple Wallet membership card , making it easier for visitors to access memberships, receive updates, and present a digital pass at entry.

For councils managing multiple public venues, this could potentially:

Reduce the cost of printing and replacing plastic cards.
Make membership access faster at admissions.
Improve the overall visitor experience.
Support more sustainable, paperless services.

I'm curious whether anyone in local government has explored this approach or included digital wallet passes as part of a wider digital transformation strategy.

Have you seen any successful examples, or are there barriers such as procurement, integration with existing membership systems, or accessibility requirements?