The Department for Education launched its Back to School and College campaign, which seeks to encourage secondary and college students and staff to get tested when returning to school and college to minimise disruption to education over the autumn term.

The campaign also sets out the experiences that students can get back to from September, with restrictions such as bubbles eased to allow a full return to sport, music, drama, science experiments and being with their friends.

Social and digital advertising has also launched alongside wider engagement with the teaching profession and local communications. The campaign will run until early September and includes the following:

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• Parent Guidance
  • What parents and carers need to know about early years providers, schools and colleges during COVID-19
  • Leaflets explaining more about the safety measures in place ​​​​​

• Toolkits to support LA and schools’ engagementwill also be made available ​​​​​​​

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• National Student Webinar for secondary schools and collegesto boost participation in twice-weekly home testing – Thursday 15 September

• Education Hub pieces with advice for parents, including:
  • What to expect when returning to school/college in September
  • FAQ for those who are currently clinically extremely vulnerable (CEV) or live with someone who is CEV ​​​​​​​

• Teaching blogs

• Social media videos:
  • Students and teachers on the importance of Covid-19 testing
  • Radio adverts with teacher Laura Vance and a pupil facing advert
  • Matt Richards, Team GB gold medal-winning swimmer at the Tokyo 2020 Olympics on the importance of testing

• Social and radio assets are available through WeTransfer ​​​​​​​