Are your event surveys any good? - Michael Norton

When you go to most events you get a lovely happy sheet at the end or emailed to you after the event.  Most of them are tick box based. 

But does that really help if your hosting the event. 

One of the stand out things that any community can do is run an event.  If your lucky to be able to do it, it can really set your community on a strong path.  But you will also want to do it again.

I’ve just been listening to the Marketing School Podcast with Neil Patel& Eric Siu.  And you’re probably thinking what does Marketing have to do with supporting an online community.

Well it’s one of the many hats you get to wear as a community manager.  Check out Dion Hinchcliffe’s jack of all trades Image

Back to the subject at hand.  Neil and Eric shared some great tips of the types of questions to use to survey the participants at the end of the event that will help you plan for the next one

Obviously asking for the name and email was the starting point

Asking a question based on the for an overall rating of the event and thinking if the event was more tactical based or motivational.  Does your audience or segments of the audience prefer a certain style?  For me, most project managers would want a range of tactical sessions rather than motivational

Next look at a range of simple open-ended question such as

• What did you love the most?
• What could we do to improve / done better?
• Is there anything else

Then dropping the responses into a word clouds to pull out the key points.

And not forgetting the speaker’s ratings and cross referencing this if it was more tactical or motivational.

There some good tips there that I’m going to look to implement next time I do an event.