The Climate Change Committee (CCC) alongside WSP have published a report by WSP on mode shift, they looked at the types of interventions that would be successful in achieving modal shift away from private cars as well as the barriers and opportunities that would help influence people’s travel choices. WSP and the CCC reviewed previous and current interventions and conducted a survey assessing public attitudes towards modal shift. They also conducted a focus group made up of drivers to collect evidence.  

“The outputs of the research resulted in six main recommendations to the Committee. Two of these are overarching conclusions relating to best practices that should be followed when establishing any modal shift intervention: 

• Achieving meaningful modal shift requires a combination of measures aiming to reduce car use and measures that offer people alternatives, supported by effective communication and engagement activities. 

• Interventions should be location-specific and led by local government bodies. 

The remaining four are more specific in nature, highlighting the potential for effective interventions in particular areas: 

• Changing our relationship with parking and how urban space is best used. 

• Reframing the narrative around the comparison in cost between car use and alternative travel modes. 

• Focusing interventions on delivering incremental changes. 

• Creating a more interconnected system of alternative travel options.” 

(The Climate Change Committee, 2023)