Healthy Start has been reported by both healthcare professional and families to play a vital role in ensuring access to nutritious food, improving diets, and lessening the strain on household budgets.

Evidence shows that pregnant women and mothers registered for the scheme reported that Healthy Start made them think more about their health and diet and led to improved dietary choices. The scheme provides hundreds of thousands of families across England with vital funds to purchase fruit, vegetables and milk, so why is the scheme in such need of improvement?