a world that has many institutions where culture and tradition may
exclude women from contributing ideas, opinions and insights, Ketso
can overcome these barriers. It is a tool that promotes inclusivity
and gender equality.
The World Economic Forum has stated in the Global
Gender Gap Report 2018, it may take 108 years to close the
global gender gap in respect to politics, health and education.
Surprisingly to some, in the global ranking the USA ranked a
disappointing 51st (out of 149 surveyed countries) and the UK ranked
15th, with Iceland leading in gender equality and war-stricken Yemen
with the highest gender gap.
Gender bias in group activity is a well-known and common occurrence,
around the world. It’s clear that there are still many occasions where
men direct conversations, without particular consideration about how
to include women in discussions due to tradition, culture or because
of dominance of male leaders.
With Ketso Every Voice is Heard
What’s important to remember is that Ketso began life as a tool to
include women in group collaboration, way back in 1995. Dr Joanne
Tippett wanted all of the villagers she was working with in Lesotho to
share their ideas about sustainable practices, and that included the
females. However, the village women were not traditionally included in
gathering ideas and decision making, so they remained quiet in group
conversations when men were present. Ketso acted as a conduit for
their ideas and became a way to ensure engagement from those not used
to speaking up in a crowd. Ketso draws out insights and creative
thinking in an ordered, fair way by having the kit and its component
parts, instead of an individual speaking, as the focus. You don’t need
to have confidence in public speaking to get your idea across with Ketso.
To further illustrate the effectiveness of Ketso in this scenario,
there is a paper titled, Using
Ketso in Qualitative Research with Female Saudi Teachers (Dalal
AlAbbasi & Juup Stelma). This paper recognises that Ketso gave a
way for Saudi women teaching professionals, whose voice was often
marginalised, to contribute their ideas and offer new perspectives on
education. Ketso also provided a means to order those viewpoints constructively.
The researcher concluded: “The physical nature of Ketso, with its
shared workspace and turn-taking built into the use of coloured leaves
for asking different questions, kept the participants focused on what
was important to them, whilst avoiding shared or strong views to be magnified.”
“The physical nature of Ketso, with its shared workspace and
turn-taking built into the use of coloured leaves for asking different
questions, kept the participants focused on what was important to them…”
Gaining this level of participation resulted in powerful qualitative
research. Moreover, the impact for the teachers themselves was
significant, because the teachers who are doing the job day-in and
day-out had a platform to reflect on, and communicate about, different
aspects of their job. In this respect, Ketso is very much a disruptive
creation that ensures, if not guarantees, opportunities for
participation that traditional practices may deny.
Enabling Enterprising Women
Ketso has also reaped effective results as an organisational tool
amongst groups of entrepreneurial women. For example, a collective of
Maasai women in Kenya used Ketso to develop their ideas for a new
enterprise for managing cattle. The method of contributing leaves,
sitting around the central felt in a circle, made the group members
equally powerful, accountable and importantly, creative. Ketso’s
nurturing, healthily communicative method of harvesting group
intelligence makes the experience appealing, as well as effective.
Whilst it is predicted that women may have to wait over a century for
true global gender equality, by introducing Ketso’s methods for group
participation, biases in group meetings can be addressed. Views, ideas
and insights will surface from women, where they may have otherwise
have remained hidden. This can be a powerful impetus for change.
To find out more, visit https://ketso.com/