Social media planning - 2013 and beyond

 

We know the holidays are on their way, but before you forget everything for a fortnight of festive mayhem, pause… think about 2014 for a moment - what will your social media activity focus on? We are writing a short guide on getting to grips with social media, but here are three tips to make the most of 2013, and get started in 2014!

  1. Plan your content

A tool like Hootsuite is prefect way to manage your social media accounts: Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+ all at the same time!  It also has a nifty team management facility (delegating tasks, sending private messages) which should come in handy when there’s more than one person managing your social media accounts.

  1. Review 2013

Before you forget 2013 completely, dedicate some time to reflect.  Reviewing the past year will certainly be revealing, and help 2014 get off to a wizz bang start.

Here are a few ways you can review your successes:

  • Mentionmap  - allows you to see the people that you have the most conversations with but also the way that other Twitter users connect to you.
  • Facebook Insights – great analytics for who has liked your Facebook page, including trends over time, and demographics.
  • Google Analytics – lets you track the Return on Investment (ROI) your social media marketing campaign and gives you an overview on the impact of social engagement to your online business.

 

  1. Set clear goals

2014 is a fresh beginning, an opportune time to build upon successes, and to embrace change. Make a resolution to review your social media goals for 2014. Your goals should be centred on your community, their awareness of you and your engagement with them. Are you interested in growing your online community/ following - then set some clear objectives to move you towards that goal. These should be SMART (Specific, Measurable, Achievable, Relevant and Time-bound) e.g. Get x-amount of likes on Facebook per month by the end of this year.

Interested in more social media advice, check out our Pinterest board - http://www.pinterest.com/ecoryswellbeing/social-media-tips-and-tools/

If you have specific queries you would like to see followed up please contact Karen.hayer@uk.ecorys.com

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