Business strategy for the aspiring project professional


Business strategy for the aspiring project professional


Starting 30 September 2020 12:30 through to 30 September 2020 13:30

The most recent ‘Projecting the Future’ publication titled ‘The adaptive project professional’, states that for an individual project professional’s development, they “need to go beyond classic technical project management skills and build the ability to engage with, and provide leadership to, varied project stakeholders”. More specifically, in order for project professionals to take a place at the top table i.e. board level, they need to be able to “Shape strategy not just delivery.”


This webinar will provide an introduction to what good strategy looks like and how to develop it, so that the aspiring project professional can develop their career and contribute to an organisation’s strategic direction. They can also avoid having to deliver projects and programmes which are flawed from the outset. Plentiful examples will be given to illustrate the points made.


  1. Introduction and overview
  2. Definition(s) of business strategy.
  3. What are we aiming for? The six sources of sustainable competitive advantage.
  4. Bad strategy: four common mistakes.
  5. How do you lose a competitive advantage … and how do you gain it?
  6. What good strategy looks like: process, components and a few tools.
  7. A few comments on delivery.

For more information and to book please visit the APM events page

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