Personalisation, Innovation and Transforming Rehabilitation


Personalisation, Innovation and Transforming Rehabilitation


Starting 10 February 2021 16:00 through to 10 February 2021 17:15

featuring speakers

Chris Fox │Professor of Evaluation and Policy Analysis │Manchester Metropolitan University

Caroline Marsh │Caroline Marsh Management Solutions

Jordan Harrison │Researcher │Manchester Metropolitan University


The personalisation and co-creation of public services represents a growing movement in public service reform.

Most simply, personalisation means that public services respond to the needs of people rather than service providers. In its more radical forms, it encompasses ‘co-creation’, an increasingly influential idea in public services often associated with social innovation, where people who use services work with professionals to design, create and deliver them. However, to date, many of the examples of personalisation and co-creation in public services have taken place in services where people’s participation is more or less voluntary.

The speakers have collaborated with Interserve to design a series of pilot interventions for people on probation supervision, culminating in a pilot called ‘MyDirection’. This pilot was funded as part of a Horizon 2020 project -

Co-creation of Service Innovation in Europe (COSIE). In this free seminar the speakers will discuss the development of MyDirection, its links to desistance theory and some key findings from its evaluation.

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