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Principles for developing Destination Management Plans

Principles for developing Destination Management Plans

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VisitEngland commissioned The Tourism Company to develop a set of guiding principles for the preparation of Destination Management Plans, based on our extensive experience of all kinds of destination. The principles set out the stages to follow, including agreeing on the process, gathering evidence, formulating objectives, identifying actions and keeping abreast of results. The guide is for organisations and individuals who want to work together with others to gain more benefit for their area from the visitors it receives. It is about agreeing on current and future priorities and activity in a systematic way and setting this out in a Destination Management Plan (DMP). The guide is relevant for: Established (or emerging) Destination Management Organisations or looser partnerships. Separate organisations with relevant responsibilities and interests, such as local authorities, private sector tourism associations, heritage bodies and community groups. Individuals, such as staff or committee members, interested or engaged in the process of destination management at different levels. This document is also available from the Visit England corporate website
Tags: visitor economy destination management organisations dmo dmp destination management plannning tourism strategy
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