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Behaviour Change Presentation by Bobby Duffy of Ipsos MORI (LGCIF mtg 20th April 2012)

Behaviour Change Presentation by Bobby Duffy of Ipsos MORI (LGCIF mtg 20th April 2012)

Thumbnail Uploaded by Ian Cole, 24/04/12 10:19
Given at the LGCIF meeting of 20th April, Bobby’s report summarises many of the biggest challenges we face as societies around the world could be largely solved if people changed their behaviours and habits. It’s no surprise then that behavioural economics or “nudge” approaches are of increasing interest to governments and policy-makers. In these austere times, relatively cheap ways to deal with major issues is hugely attractive, but at the same time, politicians have been cautious about wholeheartedly backing behaviour change policies – perhaps because they are concerned about how acceptable their citizens (and voters) will find government interference in their decisions. This report, ‘Acceptable Behaviour?’ looks at exactly this issue – asking citizens across 24 countries how acceptable they find different levels of government intervention on four key policy issues: Smoking Eating unhealthy foods Saving for retirement Living in an environmentally sustainable way
Tags: lgcif ipsos mori behaviour change
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