Head of Yes - Blair McPherson

Blair McPherson

Head of Yes

If you were ever in any doubt that job adverts were about more than just filling a post.

Richard Brandon’s Virgin have announced a senior vacancy and they may just have started a new trend in snappy job titles that sum up an organisations philosophy. The post’s title Head of Yes.

“ It’s not your typical corporate role. Instead, it’s an invitation to step out of your comfort zone and into adventure. The person who gets the contract will spend their time trying out Virgin experiences, from leaping out of planes to sailing the seas, and sharing what it feels like to embrace life wholeheartedly.” Richard Brandon

Ok but wouldn’t head of Yes be a great title for the person with overall responsibility for customer services? Or the top post in employee engagement. How about head of Can Do responsible for management development or Director of Empowerment responsible for employee development.

Employers have experiment in the past moving away from traditional hierarchical

names such as Chief Belonging Officer, Wellness Guru and Chief Happiness Officer.

Some companies have replaced traditional titles like “CEO” with alternatives like “Chief Visionary Officer” or “Chief Catalyst Officer.” These titles emphasises the farsighted and change agent aspects of leadership, promoting a sense of shared purpose and collaboration.

The use of job titles can reflect a company’s culture and branding. Organisations may use more informal titles like "Associate or Team Member" instead of “Employee." Such decisions can communicate the values of the organisation and attract candidates who share and support similar philosophies.

But creative job titles should enhance understanding of the role not obscure it.

Digital Overlord , instead of Website Manager and Data Wrangler, instead of Data Analyst are examples that don’t meet this criteria and just sound like they were chosen simply to be amusing rather than convey the organisations values.

Job titles can be a powerful way to communicate an organisation’s values and culture,

Moving beyond tradition hierarchical names to reflect a specific philosophy.

I think Virgin may be on to something because whatever the Job entails, “Head of Yes”

reinforces the brands identity.

Blair Mcpherson former director author and blogger www.blairmcpherson.co.uk

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If you were ever in any doubt that job adverts were about more than just filling a post.

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﻿Head of Yes - Blair McPherson

﻿ If you were ever in any doubt that job adverts were about more than just filling a post.

More Blog Entries

﻿Following Halloween pumpkins are everywhere

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Head of Yes - Blair McPherson

If you were ever in any doubt that job adverts were about more than just filling a post.

Following Halloween pumpkins are everywhere

The dogs bark but the caravan moves on