Strategic Theatre
Say everything. Change nothing.
You build strategy to avoid choice.
Five priorities. Seven themes. A vision big enough to include everything and offend no one.
It sounds ambitious.
It is.
Just not in a way that costs you anything.
Because real strategy cuts.
It says no. It drops things. It creates losers.
You don’t do that.
You layer.
Add this. Include that. Keep everyone just satisfied enough to sign it off.
The document lands.
Clear. Polished. Meaningless.
Because when everything matters, nothing does.
And when nothing is stopped, nothing really starts.
You go back to the work you were already doing.
Now with better language.
You call it direction.
It’s decoration.
And we pretend not to notice.
