How can Walt Disney help your project address its challenges in a creative way.  This event will explain how Disney’s ‘Imagineering’ process can help you.

Walt Disney developed a process now known as ‘Imagineering’ to assess problems from the viewpoint of The Dreamer, The Realist and The Critic.  Each in turn takes an ‘in-character’ assessment of the matter in hand, and then all views are integrated into a hopefully more honest reality. It’s a bit like HAZIDs or Day-In-The-Life and it’s used all over the world where issues need to be tackled quickly and simply with a fresh approach that leverages the project team’s own resources with a minimum of overhead and training. It also helps in identifying side issues which, while they do need tackling, should not divert effort from dealing with the core problem to be solved. Imagineering can be applied to any sector or project/programme environment and is fully scalable.

Key learning points and take-aways:

• Creative leadership; 
• Problem-solving; 
• Tackling optimism bias; 
• Identifying side issues for separate solution.

For further information and to book your place please visit the APM website.