Applied Influence Group learnt what they know about influence on high stakes military intelligence operations. During that time they codified an approach to influence which they have been taking to a wide variety of clients for the last four years.

Internal motivations change when we feel threatened and the current COVID-19 situation has created a wide variety of new threats at both the business and personal level.

Being the person who can remove a threat increases your chances of achieving your influence objectives.
Whether it's dealing with a client you have had to let down, or persuading someone to continue with a project they have committed to, your influence messaging will need to adapt rapidly.

At the end of this Special Briefing you'll be able to: tailor influence messaging to an individual using of our fears and desires model, to increase your persuasiveness.

For more information and to book please visit the APM webinar page.