London Borough of Hounslow: Used the messenger principle to address vaccine misinformation

Created By:  Caitlin Corley
Last updated: 23 Aug 2021
Original Published Date: 22 Feb 2021
Local authority: Hounslow
Case study

Focused on both the message (what) and who (messenger) to tackle misinformation among minority groups.

Category: Covid-19 Archive » Behavioural insights Covid-19 Archive » Vaccinations