What is a Knowledge Hub microsite and how could you use one?
What is a Knowledge Hub microsite and how could you use one?
All organisations are searching for new ways to stand out and reach their target audiences. One way to do it is through a Knowledge Hub microsite, a specialised mini-website designed to achieve specific goals or objectives. For example, a microsite might focus on promoting a specific topic, product or campaign.
In this blog post, we will explore what a Knowledge Hub microsite is, how it differs from a regular website or online group, and why it can be a valuable addition to your online presence.
What is a Knowledge Hub microsite?
A Knowledge Hub microsite is a mini, specialised website, hosted on the Knowledge Hub that allows you to promote a particular subject, product, service or campaign publicly without the need to log in.
Microsites can be used for a wide range of purposes, such as launching a new product, promoting an event, or providing targeted information to a specific audience.
Here are some examples of how they are currently being used.
Transformation and Learning Exchange https://khub.net/web/tiex
Brings together practical help for local government about innovation and efficiency into one place.
The European Federation of Local Authority Chief Executive Officers (UDiTE) https://www.udite.eu/
Acts as a website for sharing news, event information, resources and much more with participating organisations across Europe.
How does a microsite differ from a regular website or online group?
Unlike a regular website, which may have multiple pages and serve a variety of purposes, a microsite is designed to be a standalone site that serves a specific purpose to a specific audience.
Microsites are often created separate from a company or organisation's corporate website. This allows them to be more focused and targeted in their messaging.
Microsites can be designed to be more interactive, incorporating some online collaboration elements. However, unlike an online group, they don’t usually require quite as much community management, as the collaboration tools are chosen specifically to tie in with the microsite’s purpose.
The following comparison matrix compares the common purposes, functionality and benefits of a website, microsite, and online group:
|
Criteria |
Website |
Microsite |
Online group |
|
Purpose |
Provides general information about an organisation, its range of products and services. |
Focuses on a specific topic, campaign, product or event. |
Brings together a community of individuals with a shared interest or goal. |
|
Functionality |
Provides mainly static content to be consumed. For example, About Us, Products, Services, etc. |
Provides targeted content, features and functionality for a specific objective. |
Provides interactive features such as discussions, library, events, member profiles, and group messaging. |
|
Benefits |
Builds brand awareness, promotes products and services, establishes credibility, and has wide reach. |
Generates buzz and excitement around a specific campaign, drives conversions, allows the creation of sub-brands and identities, visible publicly. |
Builds a community of engaged users, encourages user-generated content, creates opportunities for networking, collaboration and shared experiences. |
6 reasons why you should consider using a Knowledge Hub microsite
1. Increase visibility
By creating a site that is focused on a specific topic or keyword, you can increase your chances of ranking higher in search engine results pages for those keywords through effective use of search engine optimisation (SEO).
2. Better targeting
Microsites are a valuable tool for targeted messaging. A specific site that is focused on a particular audience or topic allows for the delivery of a more personalised message that resonates with your target audience.
3. Increase engagement
By incorporating interactive elements such as news listings, polls, resource libraries and event listings, all with likes and comments, you increase engagement with your information. Most of the collaborative tools available in Knowledge Hub groups can be made available for microsites too.
4. You’re in control
Once your Knowledge Hub microsite is set up, you will have microsite admin permissions to edit web content, upload and edit resources, news and events and manage membership (if required).
5. It’s secure
A Knowledge Hub microsite is hosted on Knowledge Hub and benefits from Knowledge Hub’s secure environment, which is managed by Placecube, an ISO27001 and Cyber Essentials Plus accredited company.
6. It’s low cost
Knowledge Hub microsites are particularly cost-effective. Aside from a small set up fee and annual subscription, there are no costly hosting, maintenance or support fees.
A Knowledge Hub microsite can be a valuable addition to your online presence. Through smart re-use of existing technology, Knowledge Hub Microsites provide you with a low code, easy to use set of web pages at a fraction of the cost of a standard website. You provide your branding and layout requirements and select from a range of existing Knowledge Hub tools you would like to use within the pages, and we’ll put it all together for you.
Your microsite will enable visitors to view a set of web pages without logging in, but will also allow them to sign up for their own Knowledge Hub account, so they may log in and contribute to relevant parts of your microsite as appropriate.
If you’ve got a project, campaign or service that might benefit from using a Knowledge Hub microsite, please get in touch for a chat - support@khub.net
Looking to find out more? Read the next blog on the 5 Benefits of Using a Microsite for Organisations in the Public Sector
Don’t miss out on being a member of groups that are relevant to you. Register on Knowledge Hub https://khub.net/sign-up to find groups of interest. Can’t find the relevant group? Why not set up a group that works for you and your colleagues?
