The aim was to change the management culture and the way things are done has certainly changed. It was not however the cultural change programme with its emphasis on management development that has resulted in new thinking and new ways of working. Executive coaching, management mentoring and leaning sets didn't change relationships or shift priorities. Investing in corporate communications,...
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Your blogs - Blair McPherson
Blair
McPherson
Entries with tag corporate communications .
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05 Apr 2016 - 11:29
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wrote a new blog post
01 Sep 2014 - 14:39
Corporate communications have assumed a more elevated status in the public sector since the onset of austerity. Budget cuts, service reductions and closure of hospitals have resulted in a lot of "difficult" messages to deliver. The new style corporate communications gurus emphasise the importance of being proactive rather than reactive so rather than drafting press releases in response to...
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