Make them laugh
Whoever the audience, whatever the topic it helps if you can make
them laugh. Humour can defuse a tense situation and it’s hard to stay
angry if you’re smiling. People like a laugh and they like people who
make them laugh. But it’s risky as the PM found out. Service cuts and
redundancies are no laughing matter so your joke may be seen as
flippant and be taken to...
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