We reviewed our systems, including publications a couple of years ago. We found that when we asked our customers what was the ideal way to communicate the response was wide and varied depending on the age group. Some liked to be informed by letter, but then how far do you go, others liked the press notices and web site. We used the 'tell everyone' approach and the cost of this in postage and advertising was going through the roof. We went back to basic's and only informed those who were directly affected by the proposal by letter, put up site notices when required. We have had a few complaints, but on the whole it has worked well. We have promoted our web site and we now include QR codes on our site notices, this is taking off well and is something we will be using more and more of. We decided at this moment in time not to go down the line of personalised webpages, but may look at it again in the near future and would like to see if others use it and what success it had. Similarly, with Directors Blog and DiTV.
