Professor Joe O'Mahoney talks about how organisations use AI at a Cardiff University talk. This lecture looks at several industries such as how publishing industries insert hidden words into AI photographs, how AI can turn Excel into a CRM and several other applications of AI. He looks at the possible effects it will have on business and society such as the short life of SMEs. 

Format: Video Lecture 

Link: Understanding AI

Source credibility: Professor Joe O’Mahoney has worked in consulting industry for business. This provides him with a good understanding of the need to integrate AI into business.