The ASA AI-Assisted collective ad regulation plan

Created By:  thumbnail Richard James
Create Date: 05 Mar 2024
Last updated: 05 Mar 2024
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The Advertising Standards Authority (ASA) outline its five-year plan for AI-assisted ad regulation in the UK. This resource shows how AI is being used to help agencies improve regulatory standards. This plan covers six core strategy strands: -  

  • people 

  • planet 

  • online 

  • awareness and buy-in 

  • collective ad regulation 

  • operational transformation 

Subject: AI AI » Regulation

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