Across the country, behavioural insights have been used across public services to generate low-cost interventions to improve service outcomes. The approach is based on the idea that interventions aimed at encouraging people to make better choices for themselves and society will be more successful if they are based on insights from behavioural science.

Our Behaviour Change Leads Group (BCLG) supports officers who are working on behavioural change projects, with subjects ranging from public health to climate, environment, and waste to name a few.

Crucial to the group is having the space to share support, opportunities, and notable practice. The composition of the BCLG is representative of councils across England and is led by councils, for councils.