The Prosci ADKAR Model | Prosci
Created By:
Guy Head
Guy Head
Last updated:
04 Mar 2024
Guide
Organizational change requires individual change
The Prosci ADKAR® Model is one of the two foundational models of the Prosci Methodology, in addition to the PCT Model. The word “ADKAR” is an acronym for the five outcomes an individual needs to achieve for a change to be successful: Awareness, Desire, Knowledge, Ability and Reinforcement.
The model was developed nearly two decades ago by Prosci founder Jeff Hiatt after studying the change patterns of more than 700 organizations. The ADKAR Model is used by thousands of change leaders around the world.
Category:
Change approach » Customer focus
Change approach » Service focus
Critical success factors » Approach to change
Critical success factors » Getting the best from staff
Critical success factors » Leadership and management