Government Design Principles

Created By:  thumbnail Guy Head
Last updated: 04 Mar 2024

The UK government's design principles and examples of how they've been used.

Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build the right thing. Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always what they need.

Category: Change approach » Customer focus Change approach » Service focus Critical success factors » Approach to change Critical success factors » Getting the best from staff Critical success factors » Leadership and management