Government Design Principles
Created By:
Guy Head
Last updated:
04 Mar 2024
Guide
The UK government's design principles and examples of how they've been used.
Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build the right thing. Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always what they need.
Category:
Change approach » Customer focus
Change approach » Service focus
Critical success factors » Approach to change
Critical success factors » Getting the best from staff
Critical success factors » Leadership and management