Regulating AI to protect the consumer

Created By:  thumbnail Richard James
Create Date: 06 Mar 2024
Last updated: 06 Mar 2024
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A report published by the BEUC, a consumer rights organisation in Europe, on regulating AI to protect consumer’s rights.  

Link: Regulating AI and consumer rights

Contents include: - 

Objectives and consumer protection gap 

The implications and risks of maximum harmonisation  

Main definitions and concept (Article 3)  

  • AI system  

  • User  

  • Risk 

  • Harm  

  • Intended purpose and misuse  

  • Biometric data  

  • Remote biometric identification system 

List of prohibited practices (Article 5)  

  • Subliminal techniques causing behavioural distortion and harm 

  • Vulnerability of groups 

  • Social scoring  

  • Real-time remote biometric identification 

  • Emotion recognition  

  • Scientifically unproven AI systems  

Scope restriction and risk assessment  

  • Scope restriction  

  • High-risk systems  

  • Updating the list of high-risk systems  

  • Systems other than high-risk 

  • Assessment methodology to determine the level of risk 

Horizontal AI principles and rights for consumers  

  • Transparency, explanation and objection  

  • Accountability and control  

  • Fairness  

  • Non-discrimination 

  • Safety and Security  

  • Access to justice and the right to redress  

  • Reliability and robustness  

Conformity assessment procedure 

Standards  

Enforcement  

  • Reporting of serious incidents and malfunctioning of high-risk systems 

  • Governance structure and enforcement  

  • Access to data and documentation  

  • Procedure for dealing with AI presenting a risk at the national level 

  • Union Safeguard Procedure  

AI Board  

Interplay with other areas of EU laws  

  • General data protection regulation  

  • Product Liability Directive  

  • Medical Devices Regulation 

  • AI and consumer law – addressing digital asymmetry  

  • AI and sustainability  

  • AI and financial services  

  • AI and trade  

Subject: AI AI » Regulation